PepsiCo’s foods division is looking to double its revenue in the next three to four years in Brazil in spite of a recent slowdown in Latin America’s largest economy.
PepsiCo’s plan reflects the belief of many local groups and multinationals that the longer term structural source of economic growth in Brazil, the rise of its lower-middle class, especially in the traditionally poorer northeast, is intact.
The latest Ernst & Young Capital Confidence Barometer for Brazil finds levels of confidence high with a bright outlook for the immediate future. Executives, both globally and in Brazil, feel the time is right to grow their investment in Brazil.
Brazil is currently carrying out one of the largest affordable housing programmes in the world. The next phase (3 million additional properties) will further boost the property market in the country as well as creating employment and advancing economic growth.
The Brazilian housing market remains strong with steady house price increases. The final quarter of 2013 saw house prices rise by 3.5% from the previous quarter with all major Brazilian cities benefitting from increased property values. Brazil continues to hold its position as a hot property location for real estate investors.