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Northeast Brazil property investment has been at the forefront of portfolios for many years now and the area has consistently provided solid returns. The key to sustainable investment, however, lies in several factors including the right location and facilities. The Coral resort in Ceará offers this combination, recently enhanced with the addition of the Ocean Lounge Beach Club.

Beach Club opens

The Coral, a luxury beachfront development, located to the north of Fortaleza on the pristine Praia Guajiru coast, recently celebrated the opening of its Beach Club. Christened Ocean Lounge, the Club enjoys the same privileged seaside position as the development. The new Club sits literally on the beach with the Atlantic Ocean just steps away.
The facility, part of the long list of amenities included in the luxury resort, opened in February. Residents at The Coral and guests at the rental properties on the development have full use of the Ocean Lounge Beach Club. Visitor day passes include use of the pools, loungers and private gazebos, and gourmet restaurant. Visitors can also enjoy access to the children’s pool and activities, the watersports club and wellness treatments.

Extra investment potential

Ocean Lounge undoubtedly adds to Northeast Brazil property investment potential since it increases the attraction of The Coral to the end user, the holidaymaker. If you’re investing in a holiday let, you want a property that appeals directly to the region’s tourists.
In the case of Northeast Brazil, the largest proportion of holidaymakers comes from cities such as Sao Paulo in Southeast Brazil. The particular niche area of Trairi has attracted high-end tourism for decades and as such, is a firm favourite with wealthy Brazilians.
Extra facilities such as a beach club available at a resort automatically add to its value and entice more tourists to visit, enhancing the potential for return from holiday lets. This is certainly the case with Ocean Lounge Beach Club, an amenity that offers on-site leisure and entertainment for both holidaymakers and day visitors.

Watch the video of Ocean Lounge Beach Club opening


Unique selling point

Another important consideration when looking at Northeast Brazil property investment is the competition. The investment should have the edge, particularly in a popular holiday spot. Ocean Lounge Beach Club is the first of its kind in the area where luxury resorts are few and far between. In a world where holidaymakers increasingly look for exclusive experiences in unique surroundings, The Coral stands out in Northeast Brazil.
Not only does the beach club offer pool and oceanside relaxation, it also gives guests the chance to savour world class cuisine. In addition, they can try their hand at water sports at the kite surf school. Plus, they can take part in a number of excursions exploring the unique sand dunes and beaches in this part of Brazil.

Appeal to as wide an audience as possible

Another secret to successful Northeast Brazil property investment lies in widening the appeal of your holiday let. The Ocean Lounge Beach Club at The Coral does this for investors by offering something for all holidaymakers.
Families – the new amenity has both a children’s pool and a programme of activities so that parents get some time out. Families can also enjoy regular live entertainment.
Sports fans – the beach club offers a long list of sports on the beach and/or in the water for beginners and those with more experience. One of the highlights comes in the opportunity to learn or perfect kite surf skills. This gives visitors the chance to take advantage of the area’s perfect weather conditions and warm ocean.
Couples – those in search of relaxation will find all they need at Ocean Lounge Beach Club. The facility comes complete with loungers and private gazebos and a range of wellness treatments. Themed events add to the variety.

Invest in Northeast Brazil property

At BRIC Group, we firmly believe that adding the beach club to The Coral has greatly increased its potential for investment return. Guests at the rental villas on the resort are already enjoying this new facility. As a result, bookings have increased already.
Those looking for solid investment opportunities have a range of options at The Coral from land purchase to part-ownership villas. The latest addition to The Coral portfolio comes in Ocean Residences. This exclusive collection of two-bedroom garden apartments and duplex penthouses has been available for purchase since the end of January. These properties lie within minutes of the beach and Ocean Lounge Beach Club and offer a guaranteed net rental income of 6% per annum for three years. Get more information on investment at The Coral.
(Source: The Coral)

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