PepsiCo’s foods division is looking to double its revenue in the next three to four years in Brazil in spite of a recent slowdown in Latin America’s largest economy.
PepsiCo’s plan reflects the belief of many local groups and multinationals that the longer term structural source of economic growth in Brazil, the rise of its lower-middle class, especially in the traditionally poorer northeast, is intact.
With billions in investment and state-of-the-art installations, Pecém Port is on track to become one of Brazil’s of largest import-export centres. Together with its steel plant and oil refinery, the port will create over 130,000 jobs and add double-figure increases to Ceará’s GDP between now and 2020. This unprecedented injection of wealth will have huge implications on the demand for property in the area.
Brazil’s north east is catching up with its more prosperous southern counterpart. Northeast Brazil has been Brazil’s economic superstar over the last decade. The region’s GDP between 2000 and 2010 was an average 4.2% per annum, higher growth than in the rest of the country.